Dean S. Tripodes, MBA - Greek Yogurt Marketing Survey
Greek Yogurt Marketing Survey
Data collected Demographic including geographic location, Psychographic (Greek festival fans), Behavioral (usage frequency). Questions include rangeseries and open ended comment fields.
Promotion Theme Greek Yogurt Marketing Survey.
Goals Building Baywalk's proprietary market research of the Greek American and Greek Canadian demographic segment. Assist consumer food companies seeking marketing research in this area.
Media Mix Hollywood Greeks e-mail lists, Facebook fan page, Instagram, Twitter, and LinkedIn.
Reach Greek Americans in all United States segments.
Repetition Reminder banner ads promoted with other campaigns to encourage the target audience to take the survey.
Extra The direct email subject line — “In 4 minutes you can make Greek yogurt better”